From juvenile and outdated to modern, pastel dream!
As the creative in charge of the SUPERFOOD HAIR re-brand, it was important to create a look that would bring good-for-you ingredients out of the realm of brown cardboard packaging and obvious nature motifs. With contrasting matte soft-touch tubes and gloss tonal numbers, in the most instagrammable, millennial shades, SUPERFOOD’s new look was extremely well received both in Australia and the international market.